LMDTFY News

5 common sense ways to help close your next business deal

There are few things more frustrating than spending time and effort on a prospective client only to find they don't convert to paid business.

Here's five sensible ways to help you seal the deal!

1. Make the effort to get to know their business

How much do you know about your prospect's business? If they've sent you a website address, explore their site thoroughly before quoting so you don't make a fool of yourself. Too many [more...]

Up close and personal - Keeping it real at work and in business

Some people regale you with family stories. Others keep their personal lives to themselves. Some communications are highly personal. Others are cool and professional. So which is best for business?

A recent Radio 4 debate saw business leaders divided on the subject.

First, face to face stuff. A bit of person-to-person touchy-feely stuff in the workplace doesn't always go amiss. But if you have a tendency to chat about your family to work colleagues, it might be worth taking a step back. Discussing work challenges is better, and it's more appropriate. Although they'll be polite about it, not everyone's genuinely interested in the daily doings of your kids, dog, cat or budgie. If you want to go places, most bosses prefer it [more...]

Winter's coming... but don't be SAD! Use light for a happier winter

Just like other animals, our moods, behaviour and metabolism change with the seasons.

SAD affects thousands of us in the UK. It leaves people constantly tired, irritable, low, craving carbohydrates, lethargic and antisocial. Nasty! While some of us cope with the winter weather without a problem, taking the cold and gloom in our stride, others find the festive season very difficult to cope with. It's much more than just feeling a bit down. SAD is seriously depressing and causes real misery. So what's the best way to combat Seasonal Affective Disorder and put a smile on your face this winter? [more...]

Event marketing can deliver commercial fireworks...

... or a damp squib!

It's bonfire night tonight and marketers are hard at work launching event-led marketing initiatives. Event marketing can be a fantastic way to drive business your way. But it can also be a complete disaster. So spend your money wisely. Here's 5 top tips to help you make your next event marketing campaign a winner:

1. Practically everyone selling anything that can loosely be called a Christmas gift starts the hard sell in early November. Which means there's a huge amount of media 'noise' at this time of year. Unless you've identified a clear and present demand [more...]