Archived Blogs - May 2010
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Use the same sign off as the person who has contacted you

Have you heard of ‘mirroring’?

It’s all about body language. When two or more of us get on well, we’ll find ourselves unconsciously mirroring each others’ posture and gestures.

As a business owner you can take advantage of the phenomenon.

Have you ever spent time wondering how to end a letter or email? These days it is perfectly fine to sign off an email with Best wishes, All the best, Cheers, Thanks, Many thanks, Regards, Best regards… I could go on. [more...]


Find out how your website's performing with www.grader.com

Because time is precious, reliable online business resources are worth their weight in gold. Have you tried webgrader.com yet?

It’s all too easy to make assumptions about your website’s performance. But as a small business you need genuine insights. Facts. Truths. Grader.com provides a family of tools designed to let you measure your inbound marketing’s effectiveness at a glance. And it’s free!

Website Grader is an award-winning free SEO tool that measures your site’s marketing effectiveness and gives plain language guidelines to help make your online presence work harder. Press Release Grader evaluates your [more...]


The art of putting your money where your mouth is!

It's no good just talking the talk. To be credible, you've got to be able to walk the walk too.

Which is why I've relaunched my website. And why this is a brand new blog. Because I spend a lot of my time critiquing other people's sites, admin systems, document templates, marketing strategies, communications materials and whatnot, mine has to stand up to scrutiny [more...]