Why is it important to have a well-rounded online presence in 2015?
If you run a small business and don’t have a website yet, you don’t need us to tell you that it’s an essential part of any business in the 21st century! But assuming you do have a site, how should your plans look for 2015?
Digital marketing – Formalise your plans
If you don’t do any marketing yet, it’s time to begin. But it’s no good approaching it willy-nilly. You need a proper, formal marketing strategy even if it’s just a list of months and the activities you’re planning within each month.
What to hang your digital marketing strategy on? You need a structure. Take a look at your business goals and ally your marketing activities with those goals, so the things you do move your business steadily towards achieving them. If you don’t have any formal business goals, you’ll need to jot them down first. They might look something like this:
* To grow our prospect database by 50% in the next 6 months
* To improve sales conversion from 10% to 20% by the next financial year
* To increase the value of each sale by 20%
Content strategy – Ally your content with your business goals
The best way to keep your business alive and kicking online is to add fresh new content to it regularly, the kind of stuff your audience is likely to find useful, relevant and interesting. Your content strategy should, ideally, be a subset of your digital marketing plans, allied to your business goals, and should always include a blog, one of the fastest and easiest ways to add great content to any website.
Social media management – Get busy with social networking
Social networks are the best way to promote new content on your website, blog posts, special offers and so on. Otherwise all you end up doing is adding lovely new information in a vacuum. As people click through to your site via social media, read your content, share and talk about it, your reputation grows.
Brand development – Build your brand equity
Doing all of the above acts to improve your brand equity, positioning you as a lively, proactive business that knows what its audience wants, provides it, helps them find it, stays current and and keeps up the good work through thick and thin.
Need help getting your marketing act together?
If you don’t have time, don’t know where to start or can’t see the wood for the trees, we’ll help get your plans in shape for a really successful 2015.