Email & digital marketing is ridiculously cheap. It doesn’t cost a thing to write a blog post provided you’re fluent and creative, good at the written word. And a tweet or Facebook entry costs nothing except the time it takes to write it. All of which means most DIY digital marketers don’t need to spend anywhere near as much hard cash as traditional marketing required, but they still need time to make things work as well as possible and pull the best response. So how do you make time for marketing?
Efficiency is the bunny
It’s all about being efficient. If that sounds scary or downright unachievable, here’s how.
- Sub-divide your day into bite sized chunks – There’s nothing worse than trying to spin plates. When you dodge between projects and tasks without finishing any of them, the end result is usually chaos at worst, at best a pile of work that suffers because your attention is all over the place. The key is to split your working day into sensible bits: emails, phone calls, projects and so on.
- Focus your energies wisely – Some people prefer to start the day with simple tasks and tackle more complex work later in the day. Others do it the other way round. What suits your temperament best? If you’re a morning person you might want to dive into brain-damagingly hard stuff first thing and give yourself a break at the end of the day.
- Learn the art of prioritising – Prioritise tasks within your basic structure so you handle urgent stuff first, less urgent later. Then you won’t be so tempted to drop important things in favour of other things that randomly cross your radar.
- Set aside specific marketing time – Most of us start off with good intentions but soon fall by the wayside as client calls, admin stuff and organisational tasks overtake us. Marketing deserves a top spot on your daily ‘to do’ list, so set aside time and stick to it. Some tasks can be a bit more flexible but the marketing bit is vital to on-going business success, especially if you want to grow your organisation to its full potential.
- Make marketing time quality time – Along the same lines as focusing your energies so they suit your daily pattern, make sure you dedicate quality time to your marketing efforts instead of relegating it to a time of day when you’re as far from being the sharpest knife in the box as it gets.
What do you do to achieve your marketing aims? Have you dreamed up a sure-fire way to get stuff done? If so we’d love to hear about it.