You run a small business. Strip back all the detail and take a step back: what does it actually do? Why does it exist? And for whose benefit? What is your USP? Maybe you have more than one?
Why does it matter?
When you’re right in the thick of it it’s easy to lose the plot and fail to recognise your ass from your elbow. You need a powerful hook on which to hang your marketing, advertising and customer communications, designed to make sure you stay focused and remain on the ball.
How do you create a hook to hang business marketing on?
It helps to express the bare bones of your business as succinctly as possible in writing. And that’s where our challenge comes in. We challenge you to express your business as succinctly, clearly and creatively as possible, in just one sentence.
Here is a challenge: The prize?
We’ll feature the top three in this blog, including a link to the winners’ websites. If you were only allowed one sentence, how would you describe your business?
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