Maintaining a Twitter account is a challenge in itself. But there’s no point Tweeting your little heart out if you don’t know what, if any, effect it’s having.
Here are three popular Twitter analytics tools to help you along your way to social media success
You can just as easily pay for something with more bells and whistles if your Twitter life is complicated enough, but these are all free.
About Twitter Counter
Twitter Counter is the package currently used by an awful lot of people to track their social media marketing efforts. And it’s beautifully simple. If you don’t need a tool as comprehensive as, say, Twitonomy, it’s ideal. It simply monitors how many followers you’ve generated daily, if that’s the stat that floats your boat. It makes it easy to digest and the metrics it delivers are your basics, the things you can’t do without. There are two handy features to give you a good sense of performance: it can compare your account with one or two others and also guestimates the number of followers you’re likely to win based on the followers you’ve won over the previous week.
At the opposite end of the scale there’s Twitonomy, an all-singing, all-dancing tool that makes tracking conversations easy. It’s simple to customise and updates itself in real time. And you can monitor your activity based on keywords, users or Twitter lists. There’s a cool analytics tool to break down any Twitter account you like into a series of stats and graphs, condensing data into mission-critical stuff like mentions, retweets, popular hashtags, tweet frequency and more. Plus there’s a ‘mentions map’ to identify whereabouts on the planet the people who mention your tweets live. So it’s great for plotting your global influence.
Somewhere in the middle between Tweet Counter and Twitonomy, Twentyfeet examines your performance and creates graphs to give fascinating insights. It looks at basic stuff like how many retweets, mentions and followers you’ve generated and graphs the information for you. But it also looks at lost followers and shows you who isn’t following you back. If you want more there’s a paid version with extra date ranges and the ability to export the data so you can play with yourself in something like Excel.
What about you?
What tool to do use to monitor and analyse your Twitter activity, and why? Share your stories in the comments box or hook up with us on Twitter: @letmedothat.