Offering basic services? Then include basic pricing on your site!
If your services are complicated or convoluted it’s OK to leave pricing off your site and quote on a project-by-project basis. If your services are simple and basic, it’s a good idea to provide a simple pricing structure. But whatever you do, don’t lead site visitors on. There’s nothing worse than creating a ‘fees’ page then getting all mysterious about it.
If you’re feeling farty about including your charges on site for all to see, why not do a test?
One of the first rules of good marketing practice is testing. Here’s how to do it:
Take care not to make any other major changes to your site during the test period so you know for sure that any dips or peaks in response can be attributed to your price test, not skewed by anything else
Note how many site visitors and enquiries you usually get every week, on average, so you know where your starting point is
Create and upload a new price page for your site or add the information to an existing page. Bear in mind that search engines might not index your new information for a few days, so leave it a week before you start analysing the results.
Check your stats at the end of each week for four weeks to give your test a decent chance of delivering statistically relevant empirical results and insights.
If you really can’t pin down sensible prices, you could provide rough examples instead to give people a general idea. Make it as transparent and simple as you can.
Us Brits are hopeless at discussing how much, so adding clear price guidelines to your site can make all the difference between no response and a healthy response.