The internet has breathed new life into our city. Today it’s best in breed for small businesses and start ups, particularly the online sector.
But what makes it so great? Why is the Brighton & Hove business landscape so exciting and fertile?
There’s the beach for a start. The sea is hard to beat at lunchtime whether it’s chucking it down or blinding you with sunshine. Brighton’s close enough to London for rock ‘n’ roll… but far enough away to be as chilled as you want it to be. There’s so many fantastic restaurants you can eat somewhere different every weekend for years. And there’s more hairdressers per head of population than anywhere else.
But that’s just surface stuff. Dig deeper, escape from Western Road, forgo Churchill Square and you’re immersed in a fascinating sub-culture. Brighton wears its eccentricity on its sleeve. We welcome geeks in our city. We celebrate weirdness. We love individuality. We break the mould, encourage fresh ideas and promote creative thinking. We wear what we like. And as a result Brighton & Hove’s employers are as tolerant as they come. We appreciate the contents of the package as much as the wrapping in our town.
Happily we’re not too intense and earnest about business. Just enthusiastic. There’s something about living near the sea that puts work in its rightful place. It dulls the national obsession with working long extra unpaid hours day after day. Yes, we work hard in Brighton & Hove. Very hard. But most of us know when to knock off and call it a day. So employees and their bosses are happier, healthier and more productive.
As a result the city’s a hotbed of creativity, home to one of the UK’s biggest communities of advertising, marketing, design and SEO agencies, second only to London for prestige. Money attracts money, success attracts success, successful businesses enable start ups in unrelated sectors. If you’re starting up a new venture you couldn’t do it in a better place.