Some businesses owners like to make life very complicated for themselves
A fellow virtual assistant tells terrible tales of woe about finding herself embroiled in a completely mad situation, giving virtual assistance to a business that was hell bent on looking like something it wasn’t.
Remember the film ‘The Wizard of Oz?’ The wizard wasn’t big and scary and all-powerful. He turned out to be a little bloke hiding behind a curtain, shouting into a microphone.
That was her. Acting as Virtual Assistant to a one-man business she found herself answering different telephones with different voices, writing really odd letters and lying through her teeth a hundred times on her first (and last!) day.
Why? Because he desperately wanted his customers and prospects to believe that he wasn’t a one man band but a big company. With loads of vans and staff, subcontractors, an accounts department, a secretary… you name it.
As you can probably guess, she sacked him pretty fast! The thing is, once you start fibbing it’s hard to stop. Eventually you’ll get caught out. Which is embarrassing enough when you’re just lying as an individual. If your business if revealed as a sham, a tissue of lies, a figment of your imagination, your customers will run for the hills. And if your prospects smell a rat they won’t touch you with a bargepole.
It’s best to be straight. Big businesses have all sorts of advantages but small ones do too. Small businesses can be very nimble. They often have a better grasp of what their customers need than the big boys and are better placed to give a highly personal service.
If you’re a small business, admit it. Boast about it. Vive la difference. Honesty and integrity, especially in today’s economic climate, are highly prized!