When you are starting out try the following methods to help get your website out there…
Registering with the search engines: To help the search engines in finding your new website we recommend that you visit both of these websites and complete their online forms. www.submitexpress.com and also www.google.co.uk/addurl. This will register your URL with the search engines and hopefully speed up the time it takes for your website to appear in search results. There is no exact time frame for when your website will start to appear in the search engine results and it is different from site to site. If your website is a new domain you can’t obviously expect to jump to the top of Google as there are 100′s, sometimes 1000′s of sites already on the web. However all is not lost… below are some suggestions to help you.
Set up your meta-data within your website: Meta data is there to aid the search engines into understanding the content of your pages. I have a really helpful PDF document from Google which highlights how to fill in meta data, why it is important and some helpful do’s & don’ts if you need it.
Simply add content: The more pages of relevant information on your site the better. The more informative you are on your industry the better. It’s good to note that your home page or index page is very important. Make sure you include relevant keywords within the text on this page (e.g. mention where you are, what you’re about and what services or products you’re offering. Try and make this text read as natural as possible.
Setting up a Google Adwords: No matter what your budget, you can display your ads on Google and our advertising network. Connect with potential customers at the magic moment they’re searching for your products or services, and only pay when people click your ads http://adwords.google.com
Build Links: Getting other websites to add a link from their site to yours is a great way to generate traffic and let the search engines know what your doing. An effect way to do this is for another site to hyper-link some key words that are relevant to your industry/business back to you. (e.g. making all text in this next sentence a live link)
Register with business directories: Such as www.yell.com, ODP – Open Directory Project or Business Directory UK, United Kingdom | Free Business Directory or simply Google search FREE business directories.
Register with Google Maps: Millions of people search Google Maps every day. A free listing on Google Maps makes it easy for them to find you. Print advertising (flyers, poster, business cards, leaflets)
Radio/Media Advertising: Multi-media advertising such as local/national magazines or radio can be very effective.
Word of mouth: The best FREE advertising is to simply tell your friends and other local businesses.