Have you heard of ‘mirroring’?
It’s all about body language. When two or more of us get on well, we’ll find ourselves unconsciously mirroring each others’ posture and gestures.
As a business partner you can take advantage of the phenomenon.
Have you ever spent time wondering how to end a letter or email? These days it is perfectly fine to sign off an email with Best wishes, All the best, Cheers, Thanks, Many thanks, Regards, Best regards… I could go on.
A lot of businesses stick to the traditional Yours sincerely and Yours faithfully for business letters and direct marketing. But times are changing people are getting creative with their letter sign offs too.
It’s basic psychology. If someone has emailed or written to you, mirror their communication style by ending your reply the same way. If they say Regards, say Regards back. If they end their email with Affectionate Regards and Big Hugs, grit your teeth and reply in kind. It’ll make them feel imperceptibly warmer towards you.
The business advantage? Everything you can do to get a customer or prospect ‘on side’ as opposed to going to a competitor, however small and simple reading their body language, is worth doing.